How vFloorplan 3D helps QEII Centre maximise revenue

The Queen Elizabeth II (QEII) Centre can showcase its enviable assets in an interactive searchable vFloorplan on their website, generate quality leads, and their team have the power to easily guide the prospects through to purchase.

As the biggest dedicated conference centre in London, the QEII Centre has the capacity to host a huge number of simultaneous events, meetings and conferences.

Tucked behind the Supreme Court in Westminster, its Central London location also means it has the advantage of an excellent location within the capital.

As Roopi Woodall, Marketing Manager of QEII Centre explains “The QEII Centre has been refurbished and re-branded and we have improved the customer journey. Our new website simplifies and streamlines the user experience and we commissioned vFloorplan to be used as an integrated and intuitive ‘room finding tool’ as it easily demonstrates where rooms are in relation to each other, illustrates room layouts and allows our international client base to take a tour through the Centre.

A key feature of vFloorplan for us is the simplified one-click enquiry form which makes it simpler for event planners to submit their interest to our sales team.

The feedback we have had on vFloorplan has been fantastic and our sales team use it whilst on the phone to clients as it is a much more interactive way of engaging with them.

The Challenge

The QEII Centre’s brief:

  • Keeping buyers on the website for longer and in a more engaged way to encourage more qualified enquiries and potential upsells.
  • To cope with many variations and combinations of rooms, meeting spaces and over multiple floors within the floorplans of the building, the venue needed a way to quickly and easily demonstrate how different options and layouts could work across the floorplans – either remotely on desktop or mobile devices or even if they were visiting the venue.
  • A solution with the potential to be further enhanced over the coming years to look good on the new website and generate qualified sales leads.
  • Show where QEII Centre is located with an exciting and fun 30-second video. To include the major landmarks in the vicinity. To be used for the new website and in other marketing.

The QEII Centre became the first venue to purchase the mobile friendly vFloorplan, a one page HTML5 of interactive 3D floorplans incorporated within an impressive 3D computer generated representation of their building with some of the surrounding features like the green which is popular for event photographs.

QEII Centre vFloorplan v3

Live vFloorplan 3D for QEII Centre, Westminster, London, UK

The Solution

Their interactive capacity chart plays a key part in enhancing each buyer’s understanding of the spaces available to them at the QEII Centre. Once a search has been made for their required numbered of people, the result is shown on the floorplans and can be further filtered by room style on the interactive capacity chart to show the best room choice, e.g. boardroom, classroom, theatre, cabaret and dinners styles.

Buyers can quickly see which room is on the floorplans, what facilities is nearby to their event and which other rooms could be used for a breakout space or a reception. This flexibility greatly improves the overall buying experience from the initial website visit through to booking the space. The amount of information available to the buyer and its presentation ensures there are a lot less uncertainties about what is possible with the venue and event. This also helps the QEII Centre sales team when they are using the vFloorplan when speaking to the client.

The Benefits

This carries through from the buyer’s initial research on the website to when they visit the venue in person, as the vFloorplan can be used anywhere, including when walking around the venue.

vFloorplan also represents a great upsell tool that can be used by the QEII Centre venue team to quickly and clearly point out other options such as breakout rooms and show where they are located visually on the floorplans.

To show where the QEII Centre is located vFloorplan have created an exciting and epic 30-second 3D computer generated image (CGI) themed animation with sound, which takes you on a journey “flying” across from the London Eye wheel. It sweeps across the Thames and Westminster Bridge which unfolds before your eyes, past a chiming Big Ben and Houses of Parliament, into Parliament Square, past Westminster Abbey and the Supreme Court before arriving in front of the the QEII Centre’s impressive and striking building and welcoming open doors.

Their new website homepage showcases both the video and vFloorplan.

There will be far less confusion as to where the QEII Centre venue is located – right in the heart of Westminster.

Watch the fly-through to the QEII Centre here – click on the image below – we bet you can you guess the Theme?

<src=”http://vfloorplan.com/wp-content/uploads/2016/05/QEII_videograb_is.jpg” alt=”QEII Centre Location Video” width=”851″ height=”434″ />
QEII Centre Location Video
Steven Markham, co-Founder of vFloorplan had this to say: “We are delighted to be working with such a prestigious venue and superb team at QEII Centre. By using our vFloorplan products they will now be able to convey all the many options and room variations over all the floors from their website and vFloorplan will supply detailed enquiries from their floorplans. They can maximise revenue by generating opportunities from the versatility of their building and deliver an excellent experience for the buyer who can see exactly how their event can work and all the other options available.”

Call 01908 889294 to arrange a call with Steven or fill in our contact form here and we will call you back to arrange a suitable time.