How vFloorplan helped the home of Scottish Rugby sell its venue and meeting spaces
The Challenge
Murrayfield is already well-known as the home of Scottish Rugby with a long and proud history of entertaining rugby fans from Scotland and overseas. Within the Stadium are numerous flexible conference spaces and break out rooms, as well as marquee options that appeal to businesses, weddings and various other customers looking to book events. With a wealth of revenue opportunities available, Murrayfield needed an way to search their floorplan and needed a solution that would generate qualified leads for its sales team to follow-up and ensure that as much of its bookable space as possible was being used.
The Solution
Visitors to the Murrayfield website can intelligently search and interactively see on the vFloorplan which rooms work best for their event and where they’re located within the stadium and grounds. Using built-in Lead Generation, our system also provides their sales team with qualified leads so they can effectively follow-up and close business.
To view the Murrayfield vFloorplan in action, visit vFloorplan – Murrayfield Experience and discover the difference adding vFloorplan has made to the customer experience.
The Benefit
As Lynne Geary, Director of Sales and Marketing at Murrayfield Experience explains: “We feel it is a worthwhile and innovative addition to our website, with website visitors commenting on the information now available and how it “brings to life” the stadium.”
Already the venue has reported that web visitors are more engaged, better informed and enthusiastic about the venue options before they even arrive at the enquiry stage. The venue is interactive and the spaces are brought to life through their website, meaning that prospects and the sales team can easily find which spaces work best for different meeting and events.
As a direct result of working with Murrayfield, we’ve even developed interactive searchable 3D marquees for them. Here’s a screen grab from one of two Murrayfield Marquees built-in to their vFloorplan:
Murrayfield Marquee option
Speaking of what it’s like to work with them, Geary adds: “All the team were brilliant to deal with – friendly and approachable – and what’s more, they delivered a fantastic product on time and on budget!”
Discover how vFloorplan will transform your buyer’s experience using an interactive vFloorplan, interactive 360s and even eye-popping CGI videos, all to deliver you more qualified enquiries, speed up the sales process and generate you a high return on your investment.
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