Venue marketing
Your website should be selling your venue 24/7
Why self-directed buyers need more than static brochures and why a strong website should qualify prospects before your sales team speaks to them.
Read article →vFloorplan Blog
Ideas and analysis on venue marketing, interactive 3D, buyer behaviour and the meetings and events market.
Web 3D
The web finally has a dependable 3D baseline
The useful minimum capability of mainstream devices and browsers has risen. That changes what venue websites can reasonably deliver.
Read article →Industry outlook
Meetings and events in 2026: resilient demand, tighter budgets
Demand is holding up, budgets are rising, and planners are concentrating spend on events that can demonstrate value.
Read article →Market analysis
Hormuz, destination risk and the UK events market
What the evidence does and does not show about meetings moving away from the Middle East and toward Western Europe.
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