How vFloorplan helped the home of Scottish Rugby sell its venue and meeting spaces

The Challenge

How vFloorplan helped the home of Scottish Rugby – Murrayfield is already well-known as the home of Scottish Rugby, with a long and proud history of entertaining rugby fans from Scotland and overseas. Within the Stadium are numerous flexible conference spaces and break out rooms. There are also marquee options that appeal to businesses, weddings and various other customers looking to book events. With a wealth of revenue opportunities available, Murrayfield needed an easier way for their clients to search their vFloorplan meeting spaces. They needed a solution that would generate qualified leads for its sales team to follow-up, to ensure that as much of its bookable space as possible was being used.

The Solution

Visitors to the Murrayfield Experience vFloorplan can intelligently search and interactively see on the vFloorplan. Look at which rooms work best for their event and where they’re located within the stadium and grounds. The built-in Lead Generation also provides their sales team with qualified leads. They can then effectively follow-up and close business.

The Benefit

As Lynne Geary, Director of Sales and Marketing at Murrayfield Experience explains: “We feel it is a worthwhile and innovative addition to our website. With website visitors commenting on the information now available and how it ‘brings to life’ the stadium”.

The venue reported that web visitors are more engaged, better informed and enthusiastic about the venue options. This is before they even arrive at the enquiry stage. The venue is interactive and the spaces are brought to life through their website. Prospects and the sales team can easily find which spaces work best for different meeting and events.

As a direct result of working with Murrayfield, we’ve even developed interactive searchable 3D marquees for them.

Here’s a screen grab from one of two Murrayfield Marquees built-in to their vFloorplan:

Speaking of what it’s like to work with them, Geary adds: “All the team were brilliant to deal with – friendly and approachable. And what’s more, they delivered a fantastic product on time and on budget!”.

Discover how vFloorplan will transform your buyer’s experience using an interactive vFloorplan. To deliver you more qualified enquiries, speed up the sales process and generate you a high return on your investment.

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